It’s no longer Cartoon Characters but Cartoon Brands. Imagine you could flood your room with artifacts of your favorite Cartoon Hero. Right from your curtains, to bedspreads, plates, mugs, Wallpapers et al could be your Cartoon hero. Leave the physical world; welcome to the Internet age even your PCs could be designed that way. The latest buzz is the cartoon games. You could actually lead your cartoon hero to win battles for you in the virtual world or you could accompany him in his adventure tours.
Cartoon games in the virtual world have substituted well for the diminishing playground. Brand masters have not spared cartoon games from the clutches of branding. They are cute and enjoyable but are becoming addictive. In this age of Media Convergence, cartoon videogames are just extensions of what the Media conglomerates views as a total 360 branding exercise.
