Tell a Friend, in the ‘Global Village’

We’re all now part of the ‘global village’ that Marshall McLuhan foresaw decades ago. The fact that we’re able to virtually witness and experience events from around the world has proved this beyond doubt. Internet has further shrunk distances. We’re now able to communicate across the globe at the wink of an eye. This apart, internet has also opened up new avenues for marketing which have given businesses a global reach.

Online marketing has widened its scope in the past years. Sales or advertising messages reach people around the world, faster than ever. Viral marketing methods have created an opportunity for marketers to reach potential consumers through the worldwide web. Each of these consumers can in turn tell a friend about the product or service using online tools, within a matter of seconds- after all, we dwell in a global village, then why not?