Trailfire: Products Turn Red To Augment AIDS Fund

http://online.wsj.com/public/article/SB114488885543224665-bif_cx3sxl5lOnzXjXjdXxRfTE8_20070412.html?mod=rss_free

babel's comments

Red-the need of the hour. Global Fund's initiative to fight AIDS, tuberculosis, and malaria got a no show from American businesses and corporations. They walked solo. Red has drawn them into the game. The objective-to raise $300m. Will Bono and his group succeed?

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