I thought children knew nothing of brands. I was wrong! Read about how Loretta Graziano learned to say no to her daughter's brand consciousness. How much can we afford to pamper? It is subjective, and the demands are endlessly fuelled. Say no to licensed characters, that's her message.
Summary: http://www.trailfire.com/babel/trailview/31041
I thought children knew nothing of brands. I was wrong! Read about how Loretta Graziano learned to say no to her daughter's brand consciousness. How much can we afford to pamper? It is subjective, and the demands are endlessly fuelled. Say no to licensed characters, that's her message.
A channel for my baby? That's terrific. I'll sleep while he watches TV. Where does this end? When do you wake up to say "no more TV"? Analyze the issue here and decide on when to say no and how to say no.
