About this trail:
Let’s take my favorite example — MySpace. There’s an article in the Times today about MySpace’s struggle to monetize it’s ever-ballooning asset. According to comScore Media Metrix, MySpace had 28 billion page views in March 2006. Annualized, that’s 366 billion page views. Yet Richard Greenfield of Pali Capital estimates that MySpace’s revenue this year will only be $200 million. Do the math — that’s a CPM of $0.55!
Trail link: http://www.trailfire.com/chrisOdd/trails/2926
Summary: http://www.trailfire.com/chrisOdd/trailview/2926
Summary: http://www.trailfire.com/chrisOdd/trailview/2926
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Let’s take my favorite example — MySpace. There’s an article in the Times today about MySpace’s struggle to monetize it’s ever-ballooning asset. According to comScore Media Metrix, MySpace had 28 billion page views in March 2006. Annualized, that’s 366 billion page views. Yet Richard Greenfield of Pali Capital estimates that MySpace’s revenue this year will only be $200 million. Do the math — that’s a CPM of $0.55!
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The creativity of marketters!
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Advertising Execs Are Hypocrites
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reach customers using some alternatives to traditional advertising, like viral and buzz marketing, that are becoming increasingly popular within the industry
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I suppose if you can advertise above urinals and on toilet paper... Wonder if they have record traffic count?
