Let’s take my favorite example — MySpace. There’s an article in the Times today about MySpace’s struggle to monetize it’s ever-ballooning asset. According to comScore Media Metrix, MySpace had 28 billion page views in March 2006. Annualized, that’s 366 billion page views. Yet Richard Greenfield of Pali Capital estimates that MySpace’s revenue this year will only be $200 million. Do the math — that’s a CPM of $0.55!
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First-Amendment Bug Removed From Bill Of Rights 2.0
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Our interpretation of this new attitude is that blogging offers so little value-added for the reader that bloggers must fight over credit for trivialities. Word-of-Mouth has now been monetized.
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Chocked full of information about marketing websites
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Look at the list under Bookmark 2.0... competition is good, but it is getting crowded!
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