1. Make friends with other entrepeneurs

goberoi's comments
John Cook of the Seattle PI wrote about us on his widely read venture blog hours after our launch. He heard about us through a mutual friend who also has a startup in town.

Taking the time to make friends and connections in the industry is a good way to swap media contacts. It's a win-win situation for journalists who are looking for a good story, and entrepreneurs who benefit from pooling their media contacts. It's also generally a good idea to contact your local newspaper as journalists like to cover local stories.

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