goberoi's comments
A week after launching BillMonk we wrote a short email to Michael Arrington. Hours after sending that message, he had a post up about our service on TechCrunch.When you're trying your hardest to get the word out, don't hesitate to try reaching the big media outlets, especially if you think your story is compelling. Some startups today have started offering exclusive first scoop rights to sites like TechCrunch to sweeten the pot and ensure coverage.
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3. Aim high with your PR goals
