Trailfire: 5. Fit a popular trend

http://money.cnn.com/2006/07/10/magazines/business2/mobilecommerce.biz2/

goberoi's comments

BillMonk is both a website and a mobile application. Without emphasizing the latter, Michal Lev-Ram may never have picked us up and featured us so prominently in this Business 2.0 article on mobile payments.

If an aspect of your story relates to a popular trend, make sure you publicize it clearly so that journalists know that you are an important player in that field.

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