6. Find the human-interest angle in your story

Why did the BBC producers find BillMonk so interesting? We made an effort to describe our solution from a human and emotional perspective, and in doing so appealed to a broader class of news coverage that doesn't just focus on technology innovations. E.g. roommates squabbling over petty debts, couples arguing over who's going to pick up the next dinner tab, and vacationers getting frustrated over tracking finances.