8. Be active in the blogosphere

With influential blogs like TechCrunch that can make or break companies, it's no longer a shocker that the blogosphere is a powerful PR medium. However, be careful not to forget reaching out to the hundreds of lesser known bloggers who will write about you.

Seek out relevant blogs and ask them to review your product or service. If an individual writes about you on his personal blog, leave a comment to thank him or add to his story. While there won't always be time for such direct and personal outreach, it is a sure way to create goodwill in the community and to spread your word organically.