10. Use positive momentum to land bigger stories

One big news story or prominent blog post can bring in several more. After a major story, follow up with other journalists in that field who you think would be interested in covering you. Show them your prior press to validate that you are indeed newsworthy, and they will at least give you some of their time. Create a press page like this one to showcase what you have gotten so far. Provide logos and screenshots so that journalists can easily use them in articles they write about you.