10 Things Everybody Ought to Know about Bottom-Up Marketing

Since we launched BillMonk in January, we’ve enjoyed a steady flow of positive PR which includes a story in Business 2.0, an interview on BBC World Service Radio, an invitation to speak at Google, several positive blogger reviews including ones from TechCrunch, CNET, eHub, Springwise, and lots of other press. How did two guys on a shoe-string budget without the help of a PR firm get all this coverage? Many of you have asked, and we wanted to share. Follow this trail to learn about 10 simple but effective strategies we followed to market BillMonk (click on the arrow above to move to the next mark in the trail).