E-Commerce: Plan a New Mashup

A mashup is a Web site that takes one Web resource or service and repurposes it for another use. For example, this Mobiledia site makes use of Google Maps in providing a cell phone tower search and output illustrating towers in a specific area. Business education teachers could leverage the idea of mashups and ask their students to consider disparate online information sources and recommend a new hybrid form that might be popular enough to attract users and advertising revenue.