Trailfire: gladwell dot com - the tipping point

http://www.gladwell.com/tippingpoint/index.html

livestrong's comments

Probably the number one book on this list I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

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