Trailfire: College Marketing 4.0: Colleges and the Social Web

http://brentlamphier.typepad.com/a_college_entrepreneur/2007/04/colleges_and_th.html

livestrong's comments

I suppose that's the love hate world of the social web: putting the power to message in the hands of customers produces results traditional marketing never could...but marketers lose control over the message itself.

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