Must Read Business Books

Small is the New Big By Blogger and author Seth Godin (you should also read his book, A Purple Cow, on how to stand out in a field of cows, and the Big Moo, a project with a bunch of famous business writers) 183 other riffs, rants, and remarkable business ideas

Probably the number one book on this list I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

If Guy Kawaski puts it on the list of must read business books with two others on this list, than its good enough for me 'The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should).'

This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since In Search of Excellence. The authors, James C. Collins and Jerry I. Porras, spent six years in research, and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else.

When you get pregnant, you read What to Expect When You're Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start. This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

Never Eat Alone: By Keith Ferrazzi Other secrets to success, one relationship at a time. Basically the only thing you need to learn from business school: how to network

By Stephen Covey Perhaps not a business book, but certainly a book on leadership and life, stuff that probably makes better business people