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<rss xmlns:ps="http://trailfire.com" version="2.0"><channel><title>"Business: Advertising" by chrisOdd</title><link>http://www.trailfire.com/chrisOdd/trails/2926</link><category>chrisOdd/trails</category><ttl>60</ttl><item><title>What If Media 2.0 Is Less Profitable Than 1.0?</title><link>http://www.trailfire.com/chrisOdd/marks/4697</link><description><![CDATA[Let’s take my favorite example — MySpace. There’s an article in the Times today about MySpace’s struggle to monetize it’s ever-ballooning asset. According to comScore Media Metrix, MySpace had 28 billion page views in March 2006. Annualized, that’s 366 billion page views. Yet Richard Greenfield of Pali Capital estimates that MySpace’s revenue this year will only be $200 million. Do the math — that’s a CPM of $0.55!]]></description><category>Business: Advertising</category><author>chrisOdd</author><pubDate>Thu, 18 Jan 2007 16:26:13 -0800</pubDate><guid isPermalink="false">trailfire:markId:4697</guid></item><item><title>Advertising on Google Maps!</title><link>http://www.trailfire.com/chrisOdd/marks/4698</link><description><![CDATA[The creativity of marketters!]]></description><category>Business: Advertising</category><author>chrisOdd</author><pubDate>Fri, 12 Jan 2007 16:51:03 -0800</pubDate><guid isPermalink="false">trailfire:markId:4698</guid></item><item><title>Why Don't Ad Agencies Advertise?</title><link>http://www.trailfire.com/chrisOdd/marks/4702</link><description><![CDATA[Advertising Execs Are Hypocrites]]></description><category>Business: Advertising</category><author>chrisOdd</author><pubDate>Tue, 23 May 2006 16:57:54 -0700</pubDate><guid isPermalink="false">trailfire:markId:4702</guid></item><item><title>Advertising Is Obsolete. Everyone Says So. - New York Times</title><link>http://www.trailfire.com/chrisOdd/marks/4706</link><description><![CDATA[reach customers using some alternatives to traditional advertising, like viral and buzz marketing, that are becoming increasingly popular within the industry]]></description><category>Business: Advertising</category><author>chrisOdd</author><pubDate>Tue, 23 May 2006 17:05:05 -0700</pubDate><guid isPermalink="false">trailfire:markId:4706</guid></item><item><title>Bumvertising Campaign</title><link>http://www.trailfire.com/chrisOdd/marks/4707</link><description><![CDATA[I suppose if you can advertise above urinals and on toilet paper... Wonder if they have record traffic count?]]></description><category>Business: Advertising</category><author>chrisOdd</author><pubDate>Tue, 23 May 2006 17:08:51 -0700</pubDate><guid isPermalink="false">trailfire:markId:4707</guid></item></channel></rss>
