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<rss xmlns:ps="http://trailfire.com" version="2.0"><channel><title>"Think Red" by cheerio</title><link>http://www.trailfire.com/cheerio/trails/30778</link><category>cheerio/trails</category><ttl>60</ttl><item><title>SearchViews : Bono&amp;#039;s (Red) Campaign is Cross-Media Magic</title><link>http://www.trailfire.com/cheerio/marks/70819</link><description><![CDATA[Bono and Red. All for a good cause. Read about the philosophy of product Red-to help the fight for AIDS, Malaria, and Tuberculosis. The money&nbsp;earned goes into funds for the project. You can make a difference by contributing to the fight. Read to know how this&nbsp;is implemented.&nbsp;&nbsp;&nbsp;]]></description><category>Think Red</category><author>cheerio</author><pubDate>Sat, 17 Mar 2007 06:49:18 -0700</pubDate><guid isPermalink="false">trailfire:markId:70819</guid></item><item><title>Product Red - Wikipedia, the free encyclopedia</title><link>http://www.trailfire.com/cheerio/marks/70822</link><description><![CDATA[Red is the color in my heart. The fight against AIDS couldn&#39;t have got better strength and &quot;man&quot;power. The best brands and the best names have come together to contribute to the AIDS fund. Get to know all about this campaign on this site. Add to the kowledge base.]]></description><category>Think Red</category><author>cheerio</author><pubDate>Sat, 17 Mar 2007 06:52:06 -0700</pubDate><guid isPermalink="false">trailfire:markId:70822</guid></item><item><title>RED Campaign Raises $11MM - and Questions about Cause Marketing &amp;middot; MarketingVOX</title><link>http://www.trailfire.com/cheerio/marks/70828</link><description><![CDATA[Doubting the Red Campaign. What happenend to the cause? Has the media hype and glitzy names overshadowed the AIDS afflicted? Could the funds have been generated otherwise? The article questions. Think about it.&nbsp;Use the links to help you find answers to the misapprehensions.]]></description><category>Think Red</category><author>cheerio</author><pubDate>Sat, 17 Mar 2007 06:56:51 -0700</pubDate><guid isPermalink="false">trailfire:markId:70828</guid></item><item><title>Independent Online Edition &amp;gt; World Politics</title><link>http://www.trailfire.com/cheerio/marks/70839</link><description><![CDATA[A searing analysis of the Red campaign. Is business getting more out of this? How much did the campaigners spend on marketing? Have the AIDS afflicted really benefitted? The questions are endless. Sowing the seeds of doubt, the article tries to find answers to questions that nag all public initiatives.]]></description><category>Think Red</category><author>cheerio</author><pubDate>Sat, 17 Mar 2007 07:15:59 -0700</pubDate><guid isPermalink="false">trailfire:markId:70839</guid></item><item><title>The ONE Campaign | ONE Blog</title><link>http://www.trailfire.com/cheerio/marks/70841</link><description><![CDATA[Red, One, DATA, Edun-towards a common cause. Bono&#39;s take on AIDS and what the West can do for it. He forces the question on you-are you in the fight or outside? Buy Red, join One, contribute, fight. Can Bono succeed? Read about his logic in taking on the cause.]]></description><category>Think Red</category><author>cheerio</author><pubDate>Sat, 17 Mar 2007 07:22:57 -0700</pubDate><guid isPermalink="false">trailfire:markId:70841</guid></item></channel></rss>
