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About Trailfire
We built Trailfire because local service businesses deserve growth tools that actually work -- without the agency retainers, marketing jargon, or steep learning curves.
Our Story
Our founders spent years working with local service companies -- HVAC techs, plumbers, roofers, electricians -- and saw the same pattern everywhere. These businesses delivered exceptional work but had no systematic way to turn a happy customer into more customers.
Reviews were left to chance. Referrals happened by accident. And marketing to neighbors? That required expensive agencies or complex tools that nobody had time to learn.
So we built Trailfire: a single platform that automatically collects verified reviews, generates referrals, and runs hyper-local postcard campaigns after every completed job. One tap from the field, and the growth engine fires up.
Not just stars. We capture Quality of Work, Communication, and Professionalism separately -- giving homeowners real insight and giving businesses actionable feedback.
Every business on Trailfire passes license, insurance, OSHA safety, and BBB checks. We only list contractors we'd recommend to our own neighbors.
After a job, we automatically mail postcards to nearby homeowners. "Your neighbor just had their AC serviced by a top-rated local pro." That's the Trailfire effect.
Happy customers become your best salespeople. Trailfire makes sharing easy and tracks every referral back to the job that started it.
Our Mission
We exist to give every local service business the growth tools that only big companies used to afford. No marketing degree required. No agency retainers. Just great work, amplified.
Review requests, follow-ups, postcard campaigns -- all triggered automatically so techs can focus on the work.
Verified reviews, transparent scores, and real accountability build the kind of reputation that money can't buy.
We measure success in new jobs booked, not features shipped. If Trailfire isn't driving growth, we're not doing our job.
Our Values
Every decision starts with one question: does this help our customers grow? If it doesn't directly serve the local businesses we exist for, we don't build it.
We verify every business on our platform. We don't inflate scores. We don't sell leads to unvetted contractors. Homeowners and businesses both deserve honesty.
Powerful doesn't have to mean complicated. Our tools are designed so any technician can use them between jobs -- no training manuals, no steep learning curves.
See why local service businesses trust Trailfire to grow their reputation and revenue.