This Acceptable Use Policy ("AUP") governs your use of the Trailfire platform and all related services. By using Trailfire, you agree to comply with this policy. Violations may result in warnings, suspension, or termination of your account. This policy supplements our Terms and Conditions.
1. Review Solicitation Rules
Trailfire automates review requests on your behalf. You must ensure that all review activity through our platform is authentic and compliant:
- No fake reviews: You may not create, solicit, or post reviews from people who have not received your services.
- No incentivized reviews without disclosure: If you offer any incentive for a review (discounts, gifts, entries), the review must clearly disclose the incentive per FTC guidelines.
- No selective gating: You may not use Trailfire to filter or suppress negative feedback while only directing positive experiences to public review platforms.
- No coercion: You may not pressure, threaten, or intimidate customers into leaving reviews or removing negative reviews.
- No review manipulation: You may not edit, alter, or selectively delete customer reviews to misrepresent feedback.
2. SMS & Email Messaging Rules
Trailfire sends messages on your behalf to your customers. You are responsible for ensuring compliance with all applicable messaging laws:
- No spam: Messages may only be sent to individuals who have a legitimate business relationship with you or who have provided consent.
- Respect opt-outs: When a recipient opts out of messages, you must honor the request immediately. Trailfire processes opt-outs automatically.
- TCPA compliance: SMS messages require prior express consent. You must have obtained consent before entering contact information into Trailfire.
- CAN-SPAM compliance: Email messages must include accurate sender information and a functioning unsubscribe mechanism.
- No deceptive content: Messages must accurately represent your business and services. Misleading subject lines, false claims, and deceptive offers are prohibited.
For more details, see our SMS & Email Consent Policy.
3. Referral Program Rules
Trailfire's referral features help you grow through word-of-mouth. When using referral campaigns, you must:
- Clearly and accurately describe any referral incentives or rewards offered
- Honor all referral rewards as advertised to both the referrer and the referred customer
- Not create misleading or deceptive referral offers
- Disclose material terms and conditions of referral programs upfront
- Not use referral programs to collect contact information for unrelated marketing
4. Postcard & Mail Campaign Rules
Trailfire sends physical postcards to addresses near your completed job sites. All mail campaigns must comply with the following:
- Accurate sender information: Postcards must include your correct business name and contact information.
- Truthful claims: All offers, testimonials, and service descriptions on postcards must be accurate and not misleading.
- Contractor license disclosure: If your business operates in a state, county, or municipality that requires contractor license numbers to appear on advertising (including but not limited to California, Florida, Arizona, Nevada, Oregon, Washington, and Nassau/Suffolk/NYC/Westchester counties in New York), you must provide your current license number, trade, and licensing jurisdiction in your Trailfire business profile. Trailfire will include this information on every generated postcard. You are responsible for the accuracy and currency of the license information you provide; sending postcards under a lapsed, suspended, or fabricated license is a violation of this policy and applicable law.
- USPS compliance: All mail campaigns must comply with applicable USPS regulations for commercial mail.
- Respect opt-outs: Recipients who request to stop receiving your postcards must be honored.
For more details on how neighborhood targeting works, see our Neighborhood Marketing Disclosure.
5. Third-Party Platform Compliance
When using Trailfire to interact with third-party review and advertising platforms, you must comply with their respective policies:
- Google Business Profile: Follow Google's review policies, including prohibitions on fake engagement and review gating.
- Yelp: Respect Yelp's policy against solicited reviews. Trailfire provides tools for general feedback collection that comply with Yelp's guidelines.
- Facebook: Comply with Meta's community standards and advertising policies.
Trailfire is not responsible for changes to third-party platform policies. You are responsible for staying informed about the current rules of any platform where you solicit or display reviews.
6. Visitor Tag Disclosure Obligations
If you install the Trailfire visitor tag (the JavaScript snippet that collects visitor IP and behavioral signals) on your website, you act as the data controller for your site's visitors. You are responsible for ensuring that your own website is legally compliant. Specifically, you must:
- Disclose the tag in your privacy policy: Your website's privacy policy must clearly describe that visitor IP addresses and behavioral signals are collected and used for marketing purposes, including direct mail and advertising audience-building. See our Visitor Tag Disclosure page for copy-paste sample language.
- Honor opt-out signals: Where required by applicable law (including GPC, "Do Not Sell or Share" signals, and CCPA/GDPR opt-outs), the tag must respect visitor opt-out preferences. Trailfire's tag is designed to honor these signals; you must not modify the tag to bypass them.
- Obtain consent where required: In jurisdictions that require opt-in consent (e.g., EU/UK under GDPR/ePrivacy), you must implement a compliant consent banner before the Trailfire tag activates.
- Do not deploy the tag on sites you do not own: You may only install the tag on web properties you control or are authorized to manage.
- Do not collect sensitive categories: You may not configure or supplement the tag to collect health, financial, children's, or other sensitive personal data.
Failure to disclose the tag in your own privacy policy may expose you to legal claims (including state privacy laws and federal wiretap-style statutes). Trailfire acts as a data processor for visitor data and is not responsible for your independent compliance obligations as the data controller of your website.
7. General Prohibitions
You may not use Trailfire to:
- Violate any applicable law, regulation, or third-party rights
- Transmit malware, viruses, or any code of a destructive nature
- Attempt to gain unauthorized access to other accounts or systems
- Harass, abuse, or harm another person or business
- Impersonate any person or entity or misrepresent your affiliation
- Use the platform for any purpose other than legitimate business marketing and customer management
8. Enforcement
Trailfire reserves the right to investigate and take action against any violations of this Acceptable Use Policy. Enforcement actions may include:
- Warning: A notice identifying the violation and requesting corrective action.
- Feature restriction: Temporary or permanent removal of access to specific features (e.g., review requests, postcard campaigns).
- Account suspension: Temporary suspension of your account pending investigation or remediation.
- Account termination: Permanent termination of your account for serious or repeated violations.
We will make reasonable efforts to notify you before taking enforcement action, except where immediate action is necessary to protect other users or comply with legal obligations.
Questions?
If you have questions about this Acceptable Use Policy, please contact us: