Why this matters for HVAC businesses
The HVAC-specific angle
How Apex HVAC would set this up
Consider Apex HVAC, a hvac operation serving Austin, TX. A typical AC installation job at the 742 Maple Drive address triggers the following automation:
- Technician taps "Job Complete" in the field — AC installation marked done.
- 4 hours later, Sarah receives an SMS asking for a Google review.
- Review request mentions AC repair specifically — feeds Local Pack keyword relevance.
- If Sarah leaves a 4+ star review, a 25-card postcard campaign fires to neighbors around 742 Maple Drive.
- Sarah also gets a referral link — both they and a referred neighbor get a discount on the next job.
- Compliance: 9 AM-8 PM quiet hours respected, opt-out logged, license # auto-included on postcards where required.
Read the full pillar guide
This page covers the hvac-specific angle. For the complete mechanics — full timing tables, all the templates, the FTC and TCPA detail, and the response-framework playbooks — read the foundational pillar:
Pillar Guide
Buyer's Guide: Choosing a Review Management Platform
The comprehensive playbook covering every angle of this topic for local service businesses.
Read the full pillar guide