Why this matters for Solar businesses
Solar businesses send a lot of SMS — appointment reminders, "tech on the way" notifications, review requests, promotional offers. Each non-compliant message exposes you to $500-$1,500 per-violation TCPA penalties. A single class action settles in the $1M-$10M range for businesses your size.
The Solar-specific angle
For solar contractors, the key consent boundary is between transactional and marketing SMS. A review request tied to a completed residential PV install is transactional — prior express consent suffices (the customer gave you their phone number for service purposes). A win-back campaign or cross-sell promotion ("need a furnace tune-up?" to an AC customer) is marketing — requires prior express written consent with a checkbox. License #s also matter on the SMS side if you reference services that require licensing in your state. Your license-required states for solar include: every regulated state — electrical contractor license required, often plus solar/PV certification.
A solar business sending 1,000 marketing SMS without proper PEWC consent is exposed to $500,000-$1.5M in TCPA liability. The plaintiffs' bar specializes in finding these.
How Heliosun Solar would set this up
Consider Heliosun Solar, a solar operation serving San Diego, CA. A typical residential PV install job at the 1455 Ocean View Way address triggers the following automation:
- Technician taps "Job Complete" in the field — residential PV install marked done.
- 4 hours later, Aaron receives an SMS asking for a Google review.
- Review request mentions panel inspection specifically — feeds Local Pack keyword relevance.
- If Aaron leaves a 4+ star review, a 25-card postcard campaign fires to neighbors around 1455 Ocean View Way.
- Aaron also gets a referral link — both they and a referred neighbor get a discount on the next job.
- Compliance: 9 AM-8 PM quiet hours respected, opt-out logged, license # auto-included on postcards where required.
Read the full pillar guide
This page covers the solar-specific angle. For the complete mechanics — full timing tables, all the templates, the FTC and TCPA detail, and the response-framework playbooks — read the foundational pillar:
Pillar Guide
TCPA & CAN-SPAM Compliance for Service Businesses
The comprehensive playbook covering every angle of this topic for local service businesses.
Read the full pillar guide