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Trailfire turns every water mitigation, fire damage rebuild, and mold remediation into more 5-star reviews, more referrals, and more insurance-adjuster relationships — built for the emergency-call, adjuster-driven rhythm of restoration.
24/7 emergency-call timing · adjuster vs. homeowner routing · IICRC-aligned messaging · post-rebuild trust-building drips.
Built for Restoration
After completing a restoration job, nearby homeowners receive postcards with emergency preparedness tips and your contact info, making you their first call when disaster strikes.
Build referral relationships with insurance agents and adjusters. Trailfire makes it easy for satisfied clients to connect you with the professionals who send the most work.
Homeowners dealing with damage need someone they can trust fast. A strong review profile built through Trailfire means you're the obvious choice in an emergency.
Why Fire & Water Damage Restoration is different
Restoration is insurance-driven emergency work — customers call at 2am, mid-flood, mid-fire. Speed of response is the entire competition. Generic review tools don't capture the insurance-claim trust signals, the 24/7 dispatch requirement, or the way restoration sales happen through plumber, roofer, and adjuster referral networks.
Restoration customers are dealing with insurance for the first time and are terrified of mistakes. Trailfire surfaces 'they handled the insurance paperwork' and 'made the claim easy' reviews — directly addressing the biggest hidden anxiety in the trade.
Most restoration customers don't search for the trade — they get referred by the plumber who fixed the leak or the adjuster handling the claim. Trailfire's referral engine tracks these B2B referrals separately and automates the follow-through that turns one referral source into recurring pipeline.
Customers don't pick a restoration company by reviews alone — they pick whoever answers the phone at 3am. Trailfire surfaces '24/7 response' reviews and same-day-on-scene mentions in marketing — competing on the dimension that matters most in a crisis.
How It Works
Finish fire damage cleanup, water extraction, smoke remediation, or structural drying — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Restoration
Geo-tagged
Houston TX
Engine activated
3 automations queued
Built for the way fire & water restoration actually works
Customers feel the most gratitude in the first 48 hours after you arrive at a flooded basement. Trailfire fires the review request in that window — not three weeks later when the trauma has faded.
An insurance adjuster needs a Google or BBB review; the homeowner needs a Facebook or Yelp story. Trailfire routes the ask to the platform that earns the next referral.
Rebuild work happens months after the initial dry-out. Drip campaigns surface the rebuild offering during the gap so customers don't drift to a competitor.
The full Trailfire platform — for Fire & Water Restoration
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner researching water damage help behind your anonymous web traffic and mail them an emergency-response postcard. Visitors who viewed your sewage-backup page get a sewage-backup mailer — not a generic flyer.
Learn moreRestoration call volume is event-driven (storms, freezes). Up to 50% of unused postcards roll over for 90 days, send-first when an event surge hits. Most providers give you zero.
See pricingPick 5 local restoration competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn morePost-dry-out rebuild reminders, annual sump-pump check-ins, mold-prevention seasonal nudges — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners check online reviews before hiring a restoration contractor
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Customers in mid-emergency don't think about reviews. Trailfire requests the review 7 days post-completion, when the customer is back in their home, the insurance claim has been processed, and they're ready to praise the relief.
Water damage cleanup: $3,000-$15,000. Fire damage restoration: $10,000-$50,000. Smoke remediation: $2,000-$10,000. Major fire reconstruction: $50,000-$200,000+. Almost always insurance-covered.
Critical — customers don't pick restoration companies by reviews alone, they pick whoever answers the phone at 3am. Trailfire surfaces '24/7 response' reviews and same-day-on-scene mentions prominently.
50%+ of restoration leads come from plumber and roofer referrals after they fix the source. Trailfire's referral engine tracks B2B referrals separately and automates the follow-through that turns one referring tradesperson into recurring pipeline.
IICRC (Institute of Inspection, Cleaning and Restoration Certification) is the industry standard. State licensing varies. Insurance carriers prefer (and sometimes require) IICRC-certified contractors for claims.
Same engine, different industry — configured for the way each trade actually works.
Join restoration companies using Trailfire to turn every emergency response into more nearby clients.