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Trailfire turns every hardwood refinish, LVP install, and tile job into more 5-star photo reviews, more referrals, and more nearby remodels — built for the visual-first, room-by-room rhythm of residential flooring.
Per-material routing · before/after photo prompts · refinish-vs-replace drip · postcards to every neighbor on the block.
Built for Flooring
Build an online portfolio of happy customers that drives new business. More reviews mean more trust and more flooring projects.
Customized campaigns for different flooring types and price points. Hardwood, tile, LVP -- each gets messaging that speaks to the right audience.
Neighbors notice new floors -- postcards capitalize on that curiosity. Turn every installation into a conversation starter and a lead generator.
Why Flooring is different
Flooring is the single largest visual element in any remodel and one of the most price-shopped trades. Customers compare hardwood vs. LVP vs. tile vs. carpet across multiple bids. Generic review tools don't capture the material-decision support, the installation-quality differentiation, or the in-home consultation conversion pattern.
Customers are paralyzed between hardwood, LVP, tile, and carpet. The flooring contractor who helps them decide is the one who gets the job. Trailfire surfaces 'they walked us through the options' reviews — competing on the consultative dimension.
Customers want to see how a specific flooring looks in a real room, not the showroom. Trailfire prompts photo uploads on every install review and surfaces them in profiles — every customer's floor becomes a portfolio piece.
Customers who get in-home flooring consultations convert at 70%+. Trailfire's drip marketing surfaces 'free in-home consultation' offers — capturing the customers who'd otherwise just compare bids on paper.
How It Works
Finish a hardwood, tile, or flooring project — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Flooring Installation
Geo-tagged
Nashville TN
Engine activated
3 automations queued
Built for the way flooring actually works
Hardwood, LVP, tile, and carpet buyers shop very differently. Trailfire routes review templates by material so the ask matches the install and the platform that earns the next job.
Flooring sells on the transformation. Trailfire prompts before/after photo uploads on every review so the next buyer sees real installs, not stock images.
Many hardwood owners don't know refinishing is an option. Drip campaigns surface refinish offers to past install customers years later — bringing them back.
The full Trailfire platform — for Flooring
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner researching flooring behind your anonymous web traffic and mail them a material-specific postcard. Visitors who viewed your LVP page get an LVP mailer — not a generic flyer.
Learn moreFlooring is project-driven and lumpy month to month. Up to 50% of unused postcards roll over for 90 days, send-first when bookings recover. Most providers give you zero.
See pricingPick 5 local flooring competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn more5-year refinish reminders, room-by-room expansion prompts, annual cleaning nudges — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners check online reviews before hiring a flooring contractor
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Post-install + 14-day SMS. Customers want to see how the floor looks after furniture is back in place and traffic patterns develop. Trailfire delays the request to capture the lived-with review.
Hardwood: $8-$15/sf installed. LVP/luxury vinyl: $4-$10/sf. Tile: $8-$18/sf depending on size and pattern. Carpet: $4-$8/sf. Engineered hardwood: $6-$12/sf.
Each fits different rooms and budgets. Hardwood for resale value, LVP for kitchens and bathrooms, tile for wet areas, carpet for bedrooms. The flooring contractor who walks customers through the trade-offs wins the bid — Trailfire surfaces 'consultative' reviews.
Yes — in-home consultations convert at 70%+. Customers see the material samples against their actual walls and lighting. Trailfire's drip marketing surfaces 'free in-home consultation' offers — capturing the bid-comparison customers.
March-May peak (pre-summer entertaining) and October-November secondary (pre-holiday). Mid-summer and mid-winter are slow. Tune drip campaigns to these windows.
Same engine, different industry — configured for the way each trade actually works.
Join hundreds of flooring companies using Trailfire to turn every installation into more nearby jobs.