We use cookies to understand how the site is used and improve it. See our Cookie Policy.
Trailfire turns every whole-house carpet install, stair runner, and bedroom re-carpet into more 5-star reviews, more referrals, and more nearby jobs — built for a flooring trade where the work is underfoot for the next 10 years.
Install-day review timing · whole-house photo capture · recurring upgrade drip · per-crew attribution.
Built for Carpet Installation
New carpet transforms the feel of a room instantly. Trailfire captures that excitement right after installation when customers are most thrilled with their new floors.
Flooring is a big purchase. Detailed reviews about seam quality, padding, and professionalism give prospective customers the confidence to choose you over big-box stores.
Homes in the same neighborhood often have the same aging carpet. One installation triggers postcards that remind neighbors their floors need upgrading too.
Why Carpet Installation is different
Carpet installation is a project-based, fiber-and-pattern decision that customers research extensively before booking. Generic review tools don't capture the showroom-vs-install quality differentiation, the post-install care reviews that drive referrals, or the multi-room versus whole-house ticket separation.
Customers want to see how a specific carpet looks in a real room, not a showroom photo. Trailfire prompts photo uploads on every install and surfaces them in profiles — turning every customer's room into your portfolio.
Cheap installers leave visible seams and loose wrinkles within 6 months. Trailfire surfaces 'still looks new at year 5' and 'no visible seams' reviews — winning customers burned by previous installations.
Stain protection treatments are pure margin upsells on every install. Trailfire's drip marketing surfaces upgrade options to past customers — converting families with pets to the higher-spec install.
How It Works
Finish a whole-home carpet install, room replacement, or stair runner project — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Carpet Installation
Geo-tagged
Indianapolis IN
Engine activated
3 automations queued
Built for the way carpet installation actually works
New carpet looks best the day it's installed. Trailfire fires the review request 1-2 days after final walkthrough — while the new-carpet smell is still in the room — not on a generic delay.
Every review is tagged with the install crew. See which crews drive 5-stars and which need coaching — before quarterly review, not after a 3-star drop on Google.
Carpeting one room often turns into the rest of the house. Trailfire drips room-by-room upsell reminders so the next bedroom or stair runner routes back to you.
The full Trailfire platform — for Carpet Installation
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner behind your anonymous web traffic and mail them a carpet-install postcard. Visitors who viewed your stair-runner page get a stair-runner postcard — not a generic mailer.
Learn moreFlooring demand swings with remodel season. Up to 50% of unused postcards roll over for 90 days, send-first (FIFO) when peak season hits. Most providers give you zero.
See pricingPick 5 local carpet installation competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn moreAnnual cleaning partner referrals, room-by-room upsell offers, warranty check-in nudges — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners check online reviews before hiring a carpet installer
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Post-install + 30-day follow-up. Customers want to see how carpet looks after a few weeks of normal use (seams settling, color in different light) before reviewing. Trailfire's timing engine handles trade-specific delays.
Per-room installs: $400-$1,500. Whole-home replacement: $3,000-$12,000. Berber, frieze, plush — material choice drives the $4-$8/sf spread.
Seam quality, stretch, and substrate prep. Big-box installers often subcontract to whoever's available. Trailfire surfaces 'no visible seams' and 'still looks new at year 5' reviews — winning customers burned by previous installations.
Yes — stain protection is pure margin and saves customers $100s in cleaning fees over the carpet's life. Trailfire's drip marketing surfaces upgrade options to install customers — capturing the natural add-on revenue.
Spring (March-May) is peak — customers want fresh carpet before summer visitors. Pre-holiday (October-November) is secondary. Tune drip campaigns accordingly.
Same engine, different industry — configured for the way each trade actually works.
Join hundreds of carpet installation companies using Trailfire to turn every flooring project into more nearby jobs.